Redesigning websites
- moniquin88
- Dec 15, 2020
- 2 min read
Updated: Jan 20, 2021
Client: Waytogo21
Website/Shopify
Year: 2020
I worked for Waytogo21 redesigning their website site, styling and social media plan (Instagram and Facebook).
WAYTOGO21 started as a Yoga Studio and wanted to switch their services to a virtual environment. In addition, they wanted to increase the class offerings (Kids & Adults, Arts & Crafts, Music), promoting their Spanish Immersion methodology.
Switching from in-person studio to on-line classroom.
Website
Before
The previous website was slow, the mobile version didn't show all the desired services and the images were not connected with the kind of audiences the client was looking for.
After
New website is easy to access from mobile devices, has a friendly menu, and the colors are coherent with the branding strategy.
The website redesign came together with the styling for the social network content. You can compare the Before and After of the styling intervention. The client saved time and resources because the adds didn't engage with the target audience before the changes, now the engagement increased in a 700% compared with the previous posts.
Instagram Feed
Before
There wasn't a strategy for posting on social networks, neither a styling to connect with the company values.
After
The main goal was to promote the Spanish Immersion Methodology to connect with potential clients.
In addition, I proposed a post schedule offering the different services of the company.
2. Client: Universal Ornaments
Website/WIX
Year: 2020
Universal Ornaments is a company based in Houston, TX, developing Art Nouveau iron projects. They wanted to show a professional website for their current customers. In addition, they were looking for a new image for the website to show the new projects.
I don't need more clients, only want to look fresh
The challenge in this project was the time constraint and the amount of pictures to handle (organizing a file with more than 700 installed projects, talking with managers to choose the ones they preferred, and editing the WIX template), but the customer satisfaction matters.
Here's the website After redesign
Mobile friendly/ SEO optimized/ Colors according their Logo/ New projects with better lights and contrast.
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