Edumetria for development / User experience/ Web re-design
- moniquin88
- Jul 1, 2022
- 1 min read
Updated: Oct 9, 2023
Branding of the organization for the website : Edumetria for Development is a non profit organization based in Washington DC which provides education and career coaching for students in vulnerable conditions in Cali, Colombia.
Initially the organization didn't have branding identity due the low resources for the cause they were focused in the teachers, but I provided consulting for graphic design and marketing tools.
Graphic design and marketing tools for a good cause
One of the challenges for the organization is the budget for external projects and finding new donors to continue providing programs for students.
The goals with the re-design of the website was creating a fresh side of the Non profit to reach more donnors on easy platform that could be manage by the non profit team.
1. Contact channels
I proposed including What's app button to contact the organization, it's easier for the board to track messages on real time:
2. Campaigns/ Donation button
Working close with the marketing team allowed me to propose how to show information in the video using the visual identity of the organization (color, typography for the content in the different platforms) helping to the NGO to have stronger personality in the digital universe.
3. Donation button
Having an own payment platform required me to learn how to manage Online stores for WIX websites, it was challenging , but at same time rewarding for the students and the organization.
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